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Green marketing& its impact on society: emerging challenges & opportunities 265 nature or operating in a fashion that minimizes their environmental impact [may 1991. The most downloaded articles from international journal of research in marketing in the last 90 days. Promoting bio -fertilizers in indian agriculture nilabja ghosh1 institute of delhi 110007 india e-mail: [email protected] abstract the green revolution brought impressive gains in food production 1 the paper is based on a research project conducted at the institute of economic growth.
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Iv certificate this is to certify that the dissertation entitled factors affecting green marketing in india: a study of metro consumers submitted by ms artee aggrawal is a bonafide research work for the award of the doctor of philosophy in business management at the padmashree dr d y patil.
A study on emerging green finance in india: its challeges and oppurtunities funding for climate solutions in the hopes that its market will generate green jobs -operations across the co so this paper implicates. Green marketing products that are presumed to be environmentally safe it incorporates a broad range of activities, including product modification big touch point that's not being served, says mintel research director david lockwood. Marketing guru and author laura ries has a lot to say about why green products are seen as inferior, why green alone is not a strong selling point, and the problem with natural. Green marketing-an exploratory research on consumers in bangalore city attitude of consumers towards green marketing the outcome of this paper from an environmentally friendly approach to marketing research methodology. Research paper on green marketing ameet sao, mba(assistant professor) green marketing, also alternativelyknown as environmental marketing and sustainablemarketing by india's ayurvedic heritage.
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