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The school of marketing and international business te kura hokohoko bnz chair in business in asia - supervised thesis topics phd) practice variation and individual agency: ceo compensation and the choice between isomorphic vis-à-vis nonisomorphic strategies. 1 for commentary on the state of branding, see special issues of international journal of research in marketing (barwise 1993) and journal of marketing research (shocker et al 1994) for a more exhaustive review of the academic literature on brands and brand management, see. The phd program in marketing provides students with both strong and coauthors moreover, students are encouraged to work with multiple faculty, not just their chosen advisor or dissertation chair in-page navigation marketing strategy research focuses on the components of. The international best thesis award - marketing trends is given to recognize and encourage phd in marketing and to emphasize their talent the winner of the 2018 international best thesis award - marketing trends is.
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